100% NZ owned · Third-party verification

Know what
you're taking.

Aotearoa's own product verification programme. Today, we verify a product's manufacturing documentation and GMP paperwork — with third-party lab testing rolling out as we grow.

What we check

Built on trust.
Backed by verification.

We start with what matters most: confirming a product is genuine and made somewhere held to real standards. Third-party lab testing is coming as we grow.

01

Genuine product

We confirm the product is real — not a counterfeit, copy or repack — and tied to a registered batch.

02

GMP, NP3 & AQ Facility Verification

We verify that products are manufactured in facilities operating under recognised GMP standards, including NZ-approved NP3 and AQ-certified facilities where applicable. This helps confirm production occurs in audited environments that meet strict quality, safety, and regulatory requirements.

03

Full lab testing

Third-party lab testing for banned substances, heavy metals and label accuracy — per batch.

Coming soon
Why AURA

100% Aotearoa.
Verified for you.

  • New Zealand owned and run — not shipped offshore for checks.
  • A neutral check, run separately from the product owner — so the badge means something.
  • Built for Aotearoa, raising the standard for local supplements.
  • Every verified batch is publicly checkable by anyone, anytime.
How it works
01

Apply

Submit your product details to start the verification process.

02

Verify

We review your product documentation and facility credentials.

03

Approved

A live record and unique QR code are issued for your batch.

04

Share

Customers scan the code and verify the product themselves.

What you receive

A certificate you can point to.

Every verified batch gets a certificate like this — linked to the live record anyone can scan and check.

Sample AURA Certified certificate
Sample shown for illustration. Certificates are issued per verified batch.
Verify a product

Check it yourself.

Enter the batch or lot code printed on the product to see its live verification.

Verified Brands

Brands that have passed verification.

View all certified brands →

Ready to get verified?

Tell us about your product and we'll walk you through verification. No public pricing yet — we'll talk you through it directly.

Apply to get verified 🌿